The unexpected truth about being a founder:
You'll never scale what you resent.
You feel the resentment seeping in. The product feels heavy. The mission feels distant. First thing in the morning? Negative thoughts.
I burned out twice. And I can tell you: It starts when purpose becomes obligation. You can rebuild the product. But can you rebuild the spark?
Go back to your origin story. Write it. See it daily. Feel it as if it was day 1.
Never forget why you started.
What if burnout isn't about workload but disconnection?