Notes on leading yourself, ruthless simplicity, and AI.
Seventeen years of building teams, burning out twice, and starting over, written down.
All notes
- Sleep is a leadership skill
The sleep routine I rebuilt after burning out twice, for founders whose team pays for every bad night.
- Authentic leadership builds trust through consistent action
Leadership trust grows when you admit uncertainty, explain difficult decisions, and reliably follow through.
- Collaboration overload is killing productivity
Too much coordination slows delivery. Use a practical framework to clarify decisions, interfaces, and headcount before adding people.
- Most of my tech stack just became a geopolitical risk
Most of my stack is American, and one executive order can cut it off. Why digital sovereignty is now a founder problem, and how to build for portability.
- I run a US$400K operation on Apple Notes
I run a US$400K business on Apple's built-in apps. The rule behind it: subtract first, and add a tool only when it earns its place.
- I used to think AI would democratize execution
AI doesn't fix indecision, it hides it. Why judgment matters more now, and how to stop outsourcing your thinking.
- Shipping fast requires one skill founders hate
I made a founder cut 70% of their scope, and they go live next week. The rules I use to cut a product down to what customers will pay for.
- Most founders prove they can't make hard calls
52 features planned for a year is not a strategy. Why early-stage startups should plan eight weeks at a time, and what to do with them.
- I spent 15 years building teams
After 15 years of building teams, I'm running my business solo with AI agents. The thesis I'm testing, and what I cut to make room for it.
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