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Nicolas Cava

You don't need a strategy to recover

You don't need a strategy to recover. You need to do something stupid. You lose the client. The co-founder quits. You stare at the ceiling at 3 AM. Your brain...

· 1 min read

You don't need a strategy to recover.

You need to do something stupid.

You lose the client. The co-founder quits. You stare at the ceiling at 3 AM.

Your brain begs for a master plan. "I need to pivot. I need a roadmap. I must fix this NOW."

Don't.

Despair feeds on stillness. It convinces you that you must solve the $1M problem before you get out of bed.

That is paralysis. You have to move your way out.

Pick the dumbest tasks that insult your intelligence:

→ Fix a typo in the README → Pay a $50 bill → Delete one spam email

You must reboot the founder. Action creates motivation. Not the other way around.

Don't wait for the energy to lead forward. Move until it finds you.

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