Skip to content
Nicolas Cava

Repeat after me:

Repeat after me: 1 ICP. 1 UVP. 1 core problem. 1 flow. 1 acquisition channel. Founders love optionality. They target two segments. They test...

· 1 min read

Repeat after me:

1 ICP. 1 UVP. 1 core problem. 1 flow. 1 acquisition channel.

Founders love optionality. They target two segments. They test three channels. They build two features "just in case."

That's pure insecurity.

Change two variables at once, and you learn nothing. Did the offer fail? Or the audience?

Pre-PMF, the "power of one" is absolute. If you can't make it work with one, you won't make it work with two.

Prove one. Then add.

New notes by email.

A short note when I publish something new. Unsubscribe anytime.

Your developers are busy and the product is stuck?

Book a free 25-minute call to see whether working together makes sense.

Prefer writing? Email me at hello@nicolascava.com. I'll reply within one business day.