I work hard in helping burned-out founders. To show them that less is more.
And that business only survives if they survive it.
Short thoughts, quick takes, and micro-posts.
I work hard in helping burned-out founders. To show them that less is more.
And that business only survives if they survive it.
If you are interested about:
My account is for you! Everyone's welcome.
No matter what you choose, someone will hate it. Approval is what you pay for indecision.
Leaders don't chase peace.
Disappoint today.
Productize what you offer. Package it, make it smaller, at a lower price point.
Easier to understand. For your ideal customers and you.
The problem isn't that you work hard. It's that you think it scales.
Past 8 hours daily, returns die.
You don't sprint. Just sink.
The top pain point burned-out founders have:
Energy spread everywhere. Not one ICP. One core problem to solve. Scale too early (before PMF).
They hit a rock too big for them to break it. End up breaking before it.
You don't need a new stack. You need to finish.
Familiar tools are faster than fancy ones.
A few months ago, I was done. Empty. No direction. But consistency beats all.
Move an inch today. It's enough.
The data's brutal: 53% of founders are burnt.
Stress isn't sustainable. You can't scale burnout.
Outlast your own business.
The hardest part of creating content: Find the sweet spot between complexity and impact.
I experiment a lot. But I spend too much time in preparing visuals. Especially on LI.
Simple is better. Nobody has attention left anyway.
The way I decided my hourly rate:
Took my latest corporate gross salary. Added taxes, admin costs, and more. Added +% of profits. Added +% as a risk buffer (downtime).
Found my hourly rate.
When you don't know what to do:
Do the smallest step. Keep it as simple as possible. Learn as you go.
Most decisions can be reverted.
You can reach PMF solo. But it's slower, heavier, lonelier. With the right partner, progress turns exponential.
Don't hold back in teaming up.
You can't outsmart yourself. You already know every trick to self-destruct.
That's why awareness alone isn't enough.
Action is healing.
Founders who overwork kill two things fast: Their focus and their future.
Don't wait to crash your own business.
Hey, you.
Yes. You. 🫵
I write about:
Follow me if interested. Happy to have you soon in my feed.
I instantly see the relief in my client's eyes when you discover opportunities to help them reclaim many hours of their life.
All it takes is asking the right sequence of questions and some creativity.
I love feedback. But only when it's specific, timely, and actionable. Otherwise, pure noise.
If you're fine selling your future, keep stacking tech debt.
Fastest way to turn 50K into a 500K issue.
Worry is interest paid on things you don't own. The Stoics knew that centuries ago.
Control is a filter: what's yours, what's not.
Start applying it daily.

Early-stage CTO helping founders build scalable software and teams from MVP to $5M+ ARR without burnout.
Weekly insights on engineering leadership, scaling teams, and building better software.
© 2026 Nicolas Cava. All rights reserved.