I almost quit leadership.

Not because I couldn't handle the pressure.
Pressure is part of the job.

What almost broke me was leading without purpose.
Chasing targets no one cared about.
Growth that meant nothing.
A game rigged for profits while people burned out.

That's not leadership.
It's corporate cosplay.

And here's the kicker:

• Purpose-driven companies outperform the market by 42%
• 83% of Gen Z + Millennials won't settle for meaningless work

Ignore that, and you'll bleed talent, kill culture, and suffocate innovation.

Why purpose-driven leadership wins:

• It outperforms—Human values accelerate business growth
• It attracts killers—Vision and meaning keep top talent loyal
• It fuels creativity—Purpose sparks bold ideas and ethical choices

Don't just set goals.
Communicate the why.
Embed values into decisions.

A culture without purpose doesn't bend.
It breaks.
And so does performance.

If purpose drives performance, why do so many leaders still ignore it?