The hardest decision isn't firing someone. It's to fire your product.
I do romanticize persistence.
I repeat to you to never give up.
But sometimes, doubling down is how you die.
The brutal truth:
A bad product won't turn good.
Not with more features.
Not with more funding.
Not with more grind.
The only real choice? Pivot fast or die slow.
A few reasons to pivot:
1️⃣ When prospects say "nice idea" but never pay for it
2️⃣ Early adopters try once, churn, and don't come back
3️⃣ You solve a problem customers admit, but not one they prioritize
These aren't obstacles to break through. They're signals.
Signals that the problem you're solving doesn't matter at all.
A pivot isn't weakness.
Truth over ego.
Survival over fantasy.
Do not let sunk-cost fallacy eat your runway alive.