Founders often fail due to fear of looking stupid.

Not because of the market.

I almost tanked my business protecting my ego. Then I read "Rejection Proof" by Jia Jiang. It forced a hard reset on me.

The execution is easy. The product is easy. The hard part is the disempowering thoughts in your head.

"They won't pay for this." "I'm not ready."

Jiang's concept: Hunt the "No."

Rejection isn't a character flaw, but data points. 100 "Nos" is the map to the "Yes."

Stop rejecting yourself before the customer does.

So go get rejected today. It's the only way to validate you're in business.

(Link to the book in the comments.)