You are optimizing the wrong thing

Nicolas Cava
Edited onEdited on Nov 24, 2025
Reading time1 minute

You are optimizing the wrong thing.

Most tech founders are building a beautiful corpse.

You spend 4 hours on a design system. Your onboarding flow has a 70% drop-off rate.

You debate database schemas. You haven't talked to a customer in 2 weeks.

You refactor for clean code. Your competitor just shipped the feature your users asked for.

Just usual tech used as procrastination tools.

Outcomes that matter:

→ Customer acquisition → Revenue growth
→ Product-market fit → User retention

Outcomes that do not matter (yet):

→ Perfect code → Beautiful architecture → Scalability to 1M users → Tech stack trends

You only get to optimize for perfection after you have customers.

Before customers? Optimize for survival.

Tell me I am wrong.

DM me "STRATEGY" for a free strategic audit ($286 value). Let's fix your priorities.

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