Skip to content
Nicolas Cava

You are optimizing the wrong thing

You are optimizing the wrong thing. Most tech founders are building a beautiful corpse. You spend 4 hours on a design system. Your onboarding flow has a 70%...

· 1 min read

You are optimizing the wrong thing.

Most tech founders are building a beautiful corpse.

You spend 4 hours on a design system. Your onboarding flow has a 70% drop-off rate.

You debate database schemas. You haven't talked to a customer in 2 weeks.

You refactor for clean code. Your competitor just shipped the feature your users asked for.

Just usual tech used as procrastination tools.

Outcomes that matter:

→ Customer acquisition → Revenue growth
→ Product-market fit → User retention

Outcomes that do not matter (yet):

→ Perfect code → Beautiful architecture → Scalability to 1M users → Tech stack trends

You only get to optimize for perfection after you have customers.

Before customers? Optimize for survival.

Tell me I am wrong.

New notes by email.

A short note when I publish something new. Unsubscribe anytime.

Your developers are busy and the product is stuck?

Book a free 25-minute call to see whether working together makes sense.

Prefer writing? Email me at hello@nicolascava.com. I'll reply within one business day.